FRANCHISE ASIA PHILIPPINES 2014 INTERNATIONAL CONFERENCE

ASIA TO THE WORLD • THE WORLD TO ASIA
“ CONQUERING AN INTEGRATED ASEAN”
July 17-18, 2014, SMX Convention Center Manila
CONFERENCE PROGRAMME

DAY 1: JULY 17, 2014 *THURSDAY: PLENARY SESSION (Function Rooms 1 and 2)
Time TOPICS CONFIRMED SPEAKERS
8:00-9:00am Conference Registration
AM Snack / Networking
9:00-9:30am Invocation
National Anthem
The President’s Message
MR. FRANKLIN L. GO
President, Philippine Franchise Association
Vice President, Goldilocks Bakeshop, Inc

Formal Opening Ceremonies:
Franchise Asia Philippines 2014
DR. ALAN ESCALONA, CFE
Overall Chair, Franchise Asia Philippines 2014
Director for External Relations and Advocacy, PFA
President, Fruit Magic

9:30-9:50am Session 1:
Message from the Chairman Emeritus
The  Philippines Amidst ASEAN Integration
MR. SAMIE LIM, CFE
Chairman Emeritus, PFA
Chairman, Blims Lifestyle Group
President, Canadian Tourism and Hospitality Institute 

9:50-10:40am Session 2:
The Psychology of Healthy Franchise Relationships MR. GREG NATHAN, CFE
Founder
FRANCHISE RELATIONSHIPS INSTITUTE ,  Australia

10:40-11:30am Session 3:
Conquering the Global Market with Your Brand


Moderator:
MR. DAVID CELDRAN
Broadcast Journalist
A Panel of Experts:
MR. JOSH MERIN, CFE
Director of International Affairs
International Franchise Association

MR. WILLIAM EDWARDS, CFE
CEO
Edwards Global Services, Inc .

MR. ICHIRO ROY FUJITA
Founder and Chief Executive
I. Fujita International

MR. MATT KENLEY
Regional Operations Manager
India and Southeast Asia
Costa Coffee

11:30-12:00nn
Keynote Address: 
Prospects, Opportunities and Challenges of an Integrated ASEAN and Beyond
KEYNOTE SPEAKER
HON. GREGORY L. DOMINGO
Secretary
DEPARTMENT OF TRADE AND INDUSTRY

12:00-1:15pm               Lunch and Networking:
CERTIFIED FRANCHISE EXECUTIVE (CFE) GRADUATION:  Part I and Part II

1:15-2:15pm
Session 4:
ASEAN SESSIONS

Moderator:
MS. ISSA LITTON
TV/Event Host
A Panel of Experts:

“Doing Business in Free Trade Areas”
MR. SENEN PERLADA
Director
Export Marketing Bureau, Department of Trade and Industry




“Achieving Efficiencies in the Supply Chain Towards A Successful ASEAN Connectivity”
MS. CORAZON C. CURAY
Vice President
Supply Chain Management Association of the Philippines
President/ CEO, XVC Logistics, Inc. 

“Finding Your Competitive Edge In The ASEAN Integration”
MR. RICARDO DE VERA, MBS. CSP
Strategic Management Consultant- ASEAN Center of Excellence 
Certified International Trainor - Singapore/Japan

2:15-3:00pm
Session 5:
CEO FORUM: Leadership Styles and Growth Strategies

Moderator:
MR. DAVID CELDRAN
Broadcast Journalist 

A Panel of Experts:
MR. VICTOR PATERNO
President and CEO
PHILIPPINE SEVEN CORP.  (7-ELEVEN)
MR. JOSE MA. A. CONCEPCION III
President and CEO, RFM CORP. 
Founding Trustee, Philippine Center for Entrepreneurship
3:00-3:15pm
PM Break / Networking
3:15-4:15pm
Session 6:
Bringing Filipino Brands to International Markets

Moderator:
MR. DAVID CELDRAN
Broadcast Journalist 
A Panel of Experts: 

MR. ROBERT F. TROTA, CFE
President and CEO, Pancake House, Inc.
Board of Director, Max’s Restaurant

MR. JOSE P. MAGSAYSAY, JR. CFE
CEO
Potato Corner International

MS. SHERILL QUINTANA
President and Founder
Oryspa Spa Solutions

4:15-4:30pm PM Session Recap
Day 1 Plenary Session Closing Ceremonies

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